{
  "name": "within AI Visibility Index",
  "url": "https://shopwithin.co/index/ai-visibility",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "citation": "Source: within, within AI Visibility Index, read 20 September 2026, shopwithin.co/index/ai-visibility",
  "read_at": "2026-09-20",
  "readings": 1,
  "reading_number": 1,
  "series": "quarterly",
  "next_reading_due": "2026-12-20",
  "trend": null,
  "method": {
    "source": "DataForSEO",
    "volume": "ai_optimization/ai_keyword_data/keywords_search_volume/live, United States, English, bare designer name, read 2026-09-20",
    "citations_sources_scope": "ai_optimization/llm_mentions/multi_target_metrics/live, search_scope sources, ChatGPT, United States, English, read 2026-09-20T10:07:18Z. counted where an assistant cited the domain as a source.",
    "citations_any_scope": "ai_optimization/llm_mentions/multi_target_metrics/live, search_scope any, the vendor's default, ChatGPT, United States, English, read 2026-09-20T07:38:16Z. counted where the domain was cited or retrieved and left unused.",
    "cited_answers": "ai_optimization/llm_mentions/search/live, ChatGPT, United States, English, model gpt-5-6, read 2026-09-20",
    "pieces": "within's own designer index, read 2026-09-20, recounted on every request",
    "limitation": "DataForSEO returns no ChatGPT data for Canada. Every Canadian figure here is Google AI.",
    "prose": [
      "Search volume is DataForSEO's ai_optimization/ai_keyword_data/keywords_search_volume/live endpoint, United States, English, read on 20 September 2026, queried on the bare designer name with no modifier. Citation counts are DataForSEO's ai_optimization/llm_mentions/multi_target_metrics/live endpoint against ChatGPT answers, United States, English, read the same day, nine domains in a single call, once per scope. The answers behind within's own five came from ai_optimization/llm_mentions/search/live on the same day, model gpt-5-6.",
      "The two citation tables are two different questions, and the page keeps them apart. Each domain the endpoint is given takes a search_scope field. Set to sources, a response counts only where the assistant cited that domain as a source, which is the headline table, read 20 September 2026 at 10:07 UTC. Left unset, the vendor's default is any: a response also counts where the assistant retrieved the page among its web results and quoted nothing from it, which is the second table, read the same day at 07:38 UTC.",
      "The difference is not small. TheRealReal is 2,085 under sources and 4,607 under any, the same domain on the same day. within is 5 under both, because every answer that pulled a within page quoted it. Anyone quoting a number from this page should carry the words above the table it came from.",
      "Piece counts are read from within's own A to Z designer index on 20 September 2026, which reads each boutique's own register. within recounts on every request, and the two boutiques sell over the counter all day. A piece count here is a reading at a moment rather than a standing figure.",
      "Anyone with a DataForSEO account can reproduce the volume column and the citation column. The piece counts are ours.",
      "The limitation that matters most: DataForSEO returns no ChatGPT data for Canada at all. Its own coverage call, read 20 September 2026, lists 94 locations. Exactly one carries the ChatGPT platform, the United States, over 164,118,449 English answers.",
      "Canada carries 11,397,545 English answers on the Google platform alone. Every Canadian figure on this page is therefore Google AI, and it is labelled that way. The vendor's panel holds no Canadian ChatGPT prompts at all, so the like for like Canadian reading is Google AI: counted where an assistant cited the domain as a source, within is 0 and SSENSE is 1,860, read 20 September 2026.",
      "This is one reading on one date, and it is reading 1 of a quarterly series. There is no earlier reading on the same basis to compare it to, so this page prints no trend, no change and no year on year figure. The next reading is due 20 December 2026 and will be published beside this one rather than in place of it.",
      "What is not here: nothing is modelled, estimated or filled in. A figure that was not read is blank and says so, which is why Undercover's piece count is empty.",
      "Citation counts are what one vendor's panel of answers recorded. They are not a census of every answer every assistant has given. A live sample of six buying questions on 20 September 2026 returned within 0 times."
    ]
  },
  "scope": {
    "vendor_locations": 94,
    "locations_with_chatgpt": [
      "United States"
    ],
    "canada_responses_google_ai": 11397545,
    "united_states_responses": 164118449,
    "within_boutiques": 2,
    "within_city": "Toronto",
    "within_designer_shelves": 128
  },
  "designers": {
    "counted": 30,
    "total_ai_searches_month_us": 2047996,
    "headline_ten_names": [
      "Jordan",
      "Nike",
      "Essentials",
      "Louis Vuitton",
      "Supreme",
      "Chrome Hearts",
      "Undercover",
      "Rick Owens",
      "Amiri",
      "Kith"
    ],
    "headline_ten_ai_searches_month_us": 1494666,
    "headline_ten_share_percent": 73,
    "remaining_ai_searches_month_us": 553330,
    "remaining_names": 20,
    "rows": [
      {
        "name": "Jordan",
        "keyword": "jordan",
        "ai_searches_month_us": 520265,
        "in_headline_ten": true,
        "pieces_on_within": 630,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Nike",
        "keyword": "nike",
        "ai_searches_month_us": 471384,
        "in_headline_ten": true,
        "pieces_on_within": 508,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "INTO THE EAST",
        "keyword": "into the east",
        "ai_searches_month_us": 264921,
        "in_headline_ten": false,
        "pieces_on_within": 33,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Essentials",
        "keyword": "essentials",
        "ai_searches_month_us": 180921,
        "in_headline_ten": true,
        "pieces_on_within": 98,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Adidas",
        "keyword": "adidas",
        "ai_searches_month_us": 132001,
        "in_headline_ten": false,
        "pieces_on_within": 178,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Louis Vuitton",
        "keyword": "louis vuitton",
        "ai_searches_month_us": 129427,
        "in_headline_ten": true,
        "pieces_on_within": 79,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Supreme",
        "keyword": "supreme",
        "ai_searches_month_us": 129130,
        "in_headline_ten": true,
        "pieces_on_within": 264,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Travis Scott",
        "keyword": "travis scott",
        "ai_searches_month_us": 35475,
        "in_headline_ten": false,
        "pieces_on_within": 35,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Balenciaga",
        "keyword": "balenciaga",
        "ai_searches_month_us": 34011,
        "in_headline_ten": false,
        "pieces_on_within": 95,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Off-White",
        "keyword": "off-white",
        "ai_searches_month_us": 33335,
        "in_headline_ten": false,
        "pieces_on_within": 50,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Chrome Hearts",
        "keyword": "chrome hearts",
        "ai_searches_month_us": 22277,
        "in_headline_ten": true,
        "pieces_on_within": 679,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Bape",
        "keyword": "bape",
        "ai_searches_month_us": 19957,
        "in_headline_ten": false,
        "pieces_on_within": 27,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Goyard",
        "keyword": "goyard",
        "ai_searches_month_us": 17360,
        "in_headline_ten": false,
        "pieces_on_within": 43,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Undercover",
        "keyword": "undercover",
        "ai_searches_month_us": 17079,
        "in_headline_ten": true,
        "pieces_on_within": null,
        "pieces_read_at": null,
        "read_at": "2026-09-20"
      },
      {
        "name": "Fear of God",
        "keyword": "fear of god",
        "ai_searches_month_us": 11685,
        "in_headline_ten": false,
        "pieces_on_within": 43,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Rick Owens",
        "keyword": "rick owens",
        "ai_searches_month_us": 10785,
        "in_headline_ten": true,
        "pieces_on_within": 36,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Amiri",
        "keyword": "amiri",
        "ai_searches_month_us": 8500,
        "in_headline_ten": true,
        "pieces_on_within": 53,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Kith",
        "keyword": "kith",
        "ai_searches_month_us": 4898,
        "in_headline_ten": true,
        "pieces_on_within": 50,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Gallery Dept.",
        "keyword": "gallery dept.",
        "ai_searches_month_us": 2086,
        "in_headline_ten": false,
        "pieces_on_within": 41,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Tom Wood",
        "keyword": "tom wood",
        "ai_searches_month_us": 1229,
        "in_headline_ten": false,
        "pieces_on_within": 31,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Marine Serre",
        "keyword": "marine serre",
        "ai_searches_month_us": 487,
        "in_headline_ten": false,
        "pieces_on_within": 31,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Guidi",
        "keyword": "guidi",
        "ai_searches_month_us": 298,
        "in_headline_ten": false,
        "pieces_on_within": 48,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Coperni",
        "keyword": "coperni",
        "ai_searches_month_us": 145,
        "in_headline_ten": false,
        "pieces_on_within": 32,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "MM6 Maison Margiela",
        "keyword": "mm6 maison margiela",
        "ai_searches_month_us": 139,
        "in_headline_ten": false,
        "pieces_on_within": 56,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Song for the Mute",
        "keyword": "song for the mute",
        "ai_searches_month_us": 134,
        "in_headline_ten": false,
        "pieces_on_within": 58,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Awoken Dreams",
        "keyword": "awoken dreams",
        "ai_searches_month_us": 25,
        "in_headline_ten": false,
        "pieces_on_within": 36,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Aime Leon Dore",
        "keyword": "aime leon dore",
        "ai_searches_month_us": 15,
        "in_headline_ten": false,
        "pieces_on_within": 96,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "Homme Plisse Issey Miyake",
        "keyword": "homme plisse issey miyake",
        "ai_searches_month_us": 14,
        "in_headline_ten": false,
        "pieces_on_within": 69,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "YVMIN",
        "keyword": "yvmin",
        "ai_searches_month_us": 12,
        "in_headline_ten": false,
        "pieces_on_within": 43,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      },
      {
        "name": "UJOH",
        "keyword": "ujoh",
        "ai_searches_month_us": 1,
        "in_headline_ten": false,
        "pieces_on_within": 49,
        "pieces_read_at": "2026-09-20",
        "read_at": "2026-09-20"
      }
    ]
  },
  "citations_chatgpt_us_sources": {
    "scope": "sources",
    "scope_label": "counted where an assistant cited the domain as a source",
    "platform": "chat_gpt",
    "location": "United States",
    "language": "en",
    "read_at": "2026-09-20",
    "measured_at": "2026-09-20T10:07:18Z",
    "rows": [
      {
        "retailer": "TheRealReal",
        "domain": "therealreal.com",
        "citations": 2085,
        "ai_search_volume": 54480,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Grailed",
        "domain": "grailed.com",
        "citations": 805,
        "ai_search_volume": 20615,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "SSENSE",
        "domain": "ssense.com",
        "citations": 755,
        "ai_search_volume": 14658,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Depop",
        "domain": "depop.com",
        "citations": 617,
        "ai_search_volume": 26699,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Vestiaire Collective",
        "domain": "vestiairecollective.com",
        "citations": 382,
        "ai_search_volume": 13327,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Lyst",
        "domain": "lyst.com",
        "citations": 340,
        "ai_search_volume": 5867,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Garmentory",
        "domain": "garmentory.com",
        "citations": 65,
        "ai_search_volume": 1475,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "within",
        "domain": "shopwithin.co",
        "citations": 5,
        "ai_search_volume": 206,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "shoptoronto",
        "domain": "shoptoronto.co",
        "citations": 0,
        "ai_search_volume": 0,
        "scope": "sources",
        "read_at": "2026-09-20"
      }
    ]
  },
  "citations_chatgpt_us_any": {
    "scope": "any",
    "scope_label": "counted where the domain was cited or retrieved and left unused",
    "platform": "chat_gpt",
    "location": "United States",
    "language": "en",
    "read_at": "2026-09-20",
    "measured_at": "2026-09-20T07:38:16Z",
    "rows": [
      {
        "retailer": "TheRealReal",
        "domain": "therealreal.com",
        "citations": 4607,
        "ai_search_volume": 115238,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Grailed",
        "domain": "grailed.com",
        "citations": 3123,
        "ai_search_volume": 74427,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "SSENSE",
        "domain": "ssense.com",
        "citations": 2280,
        "ai_search_volume": 42220,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Lyst",
        "domain": "lyst.com",
        "citations": 2172,
        "ai_search_volume": 33089,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Depop",
        "domain": "depop.com",
        "citations": 2126,
        "ai_search_volume": 56678,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Vestiaire Collective",
        "domain": "vestiairecollective.com",
        "citations": 1190,
        "ai_search_volume": 25918,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Garmentory",
        "domain": "garmentory.com",
        "citations": 354,
        "ai_search_volume": 5549,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "within",
        "domain": "shopwithin.co",
        "citations": 5,
        "ai_search_volume": 206,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "shoptoronto",
        "domain": "shoptoronto.co",
        "citations": 0,
        "ai_search_volume": 0,
        "scope": "any",
        "read_at": "2026-09-20"
      }
    ]
  },
  "citations_google_ai_canada_any": {
    "scope": "any",
    "scope_label": "counted where the domain was cited or retrieved and left unused",
    "platform": "google",
    "location": "Canada",
    "language": "en",
    "read_at": "2026-09-20",
    "measured_at": "2026-09-20T07:38:16Z",
    "note": "DataForSEO returns no ChatGPT data for Canada. These are Google AI figures.",
    "rows": [
      {
        "retailer": "SSENSE",
        "domain": "ssense.com",
        "citations": 1859,
        "ai_search_volume": 670350,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Lyst",
        "domain": "lyst.com",
        "citations": 776,
        "ai_search_volume": 203370,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "TheRealReal",
        "domain": "therealreal.com",
        "citations": 675,
        "ai_search_volume": 154330,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Vestiaire Collective",
        "domain": "vestiairecollective.com",
        "citations": 204,
        "ai_search_volume": 57490,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Depop",
        "domain": "depop.com",
        "citations": 148,
        "ai_search_volume": 24510,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Grailed",
        "domain": "grailed.com",
        "citations": 69,
        "ai_search_volume": 24610,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "Garmentory",
        "domain": "garmentory.com",
        "citations": 45,
        "ai_search_volume": 9220,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "within",
        "domain": "shopwithin.co",
        "citations": 0,
        "ai_search_volume": 0,
        "scope": "any",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "shoptoronto",
        "domain": "shoptoronto.co",
        "citations": 0,
        "ai_search_volume": 0,
        "scope": "any",
        "read_at": "2026-09-20"
      }
    ]
  },
  "canada_gap_sources": {
    "scope": "sources",
    "scope_label": "counted where an assistant cited the domain as a source",
    "platform": "google",
    "location": "Canada",
    "language": "en",
    "read_at": "2026-09-20",
    "measured_at": "2026-09-20T10:07:18Z",
    "sentence": "The vendor's panel holds no Canadian ChatGPT prompts at all, so the like for like Canadian reading is Google AI: counted where an assistant cited the domain as a source, within is 0 and SSENSE is 1,860, read 20 September 2026.",
    "rows": [
      {
        "retailer": "SSENSE",
        "domain": "ssense.com",
        "citations": 1860,
        "scope": "sources",
        "read_at": "2026-09-20"
      },
      {
        "retailer": "within",
        "domain": "shopwithin.co",
        "citations": 0,
        "scope": "sources",
        "read_at": "2026-09-20"
      }
    ]
  },
  "within_cited_answers": {
    "total": 5,
    "read_at": "2026-09-20",
    "rows": [
      {
        "question": "where do wealthy people buy clothes?",
        "ai_search_volume": 169,
        "url": "https://shopwithin.co/journal/designer-boutiques-new-york",
        "source_position": 1,
        "first_seen": "2026-01-16",
        "last_seen": "2026-09-06",
        "read_at": "2026-09-20"
      },
      {
        "question": "what are the high end department stores in canada?",
        "ai_search_volume": 12,
        "url": "https://shopwithin.co/journal/toronto-luxury-department-stores",
        "source_position": 8,
        "first_seen": "2026-09-03",
        "last_seen": "2026-09-03",
        "read_at": "2026-09-20"
      },
      {
        "question": "what fashion brands are based in toronto?",
        "ai_search_volume": 12,
        "url": "https://shopwithin.co/journal/canadian-designers-toronto",
        "source_position": 2,
        "first_seen": "2026-09-03",
        "last_seen": "2026-09-03",
        "read_at": "2026-09-20"
      },
      {
        "question": "where are the classy high end shops in gta?",
        "ai_search_volume": 11,
        "url": "https://shopwithin.co/journal/yorkville-shopping-guide",
        "source_position": 3,
        "first_seen": "2026-09-04",
        "last_seen": "2026-09-04",
        "read_at": "2026-09-20"
      },
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