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Seoul boutiques / Shopping guide

Seoul shopping guide: where to shop, neighbourhood by neighbourhood

The within directory lists 156 boutiques in Seoul, each with its address. The neighbourhoods with the most of them are Apgujeong, Dosan and Mapo-gu.

Streets last checked 20 October 2026. Designers as each shop's own site lists them, read on 18 October 2026.

Apgujeong

Every boutique in Apgujeong, with its street

Dosan

Every boutique in Dosan, with its street

Mapo-gu

Every boutique in Mapo-gu, with its street

Seongsu-dong

Every boutique in Seongsu-dong, with its street

Sinsa-dong

Every boutique in Sinsa-dong, with its street

Elsewhere in Seoul

Every boutique elsewhere in Seoul

Common questions

Where is the best shopping in Seoul?

By the number of boutiques in the within directory: Apgujeong with 4, then Dosan with 2 and Mapo-gu with 2. The directory lists 156 boutiques across Seoul in all.

How many boutiques are in Apgujeong?

The within directory lists 4 boutiques in Apgujeong, Seoul: Musinsa Empty Apgujeong (30 Eonju-ro 174-gil), QUEENMAMA MARKET (퀸마마 마켓) (서울시 강남구 압구정로46길 50 (50 Apgujeong-ro 46-gil), Unipair (유니페어) (37-1 Eonju-ro 164-gil) and WORKSOUT Apgujeong (20-4 Seolleung-ro 157-gil). Every boutique in Apgujeong, with its street.

How many boutiques are in Dosan?

The within directory lists 2 boutiques in Dosan, Seoul: Meclads (Jello Building) and Samplas (샘플라스) (& 3F). Every boutique in Dosan, with its street.

Which boutiques in Seoul stock Martine Rose?

8Division (에이트디비전) (31 Toegye-ro 18-gil), Adekuver (15 Dosan-daero 45-gil), J.KIM (Jente Bldg.), Meclads (Jello Building) and 3 more list Martine Rose on their own sites. Their sites were read on 18 October 2026. Every Martine Rose stockist in Seoul.

Which boutiques in Seoul stock ASICS?

8Division (에이트디비전) (31 Toegye-ro 18-gil), ADDICTED Seoul (14 Eonju-ro 174-gil), GOOD RUNNER (굿러너) (04766 서울특별시 성동구 서울숲길 47 (성수동1가) 1층 (47 Seoulsup-gil), LLUD (서울특별시 마포구 양화로 10) and 2 more list ASICS on their own sites. Their sites were read on 18 October 2026. Every ASICS stockist in Seoul.

Which boutiques in Seoul stock Sunflower?

8Division (에이트디비전) (31 Toegye-ro 18-gil), EFFORTLESS (서울 성동구 성수일로12길 15 3층 (3F), J.KIM (Jente Bldg.), Sculp Store (211 Itaewon-ro) and 2 more list Sunflower on their own sites. Their sites were read on 18 October 2026. Every Sunflower stockist in Seoul.

What to buy in Seoul?

For designer clothes, look for the designers Seoul's boutiques stock most: Martine Rose at 7 shops, ASICS at 6 and Sunflower at 6, by their own sites. Their sites were read on 18 October 2026.