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THE JOURNAL · No. CXXIX · September 20, 2026

The Row NYC: the store, and 76 pieces at 4 shops

The Row's New York store is at 17 East 71st Street. Four other shops held 76 pieces on 20 September 2026, median $1,290, from $110.

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PLATE No. CXXIX

The Row's own New York store is at 17 East 71st Street, open Monday to Saturday, 11am to 6pm. Four other New York shops held 76 pieces on 20 September 2026.

Quick facts

  • The store: 17 East 71st Street, Monday to Saturday 11am to 6pm, closed Sunday
  • Elsewhere in New York: 76 pieces across 4 shops, read 20 September 2026
  • Price: median $1,290, from $110 to $14,500
  • Biggest holder: La Garconne in Tribeca, 60 pieces, $450 to $14,500
  • Cheapest route: Tokio 7, 4 pieces from $110
  • Worldwide, in our index: 323 pieces in 24 shops across 13 cities

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The store, and the four shops around it

Ashley and Mary-Kate Olsen established the label in 2005. It lists five stores: Los Angeles, New York, London, Paris and Amagansett.

The New York address is 17 East 71st Street, and the store page offers an appointment rather than a walk in. Its phone number is +1 212 755 2017.

That is the brand's own counter. The rest of the city's stock sits in four independent shops, and three of those are resale.

La Garconne is the serious one. Its Tribeca store at 465 Greenwich Street held 60 pieces on 20 September 2026, $450 to $14,500, median $1,370. The shop has been trading since 2005 and keeps a separate menswear address at 504 Greenwich Street.

Where the price actually drops

Michael's, the consignment shop for women, sits at 1125 Madison Avenue at 84th Street. It held 11 pieces at $200 to $1,150, median $455, and its own site says it has been consigning for over 70 years.

Tokio 7 at 83 E 7th Street is the floor. Four pieces, $110 to $460, median $235. Makoto Watanabe opened it in 1996 and it has been taking consignment in the East Village since.

The cheapest The Row we could see anywhere was $110. The dearest was $14,500.

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WITHIN · THE JOURNAL

Toronto holds more of it than New York

New York is not the deepest shelf we can see, and it is not close.

119 Corbo in Toronto carried 104 pieces on 20 September 2026, C$366 to C$5,950, median C$1,750. VSP Consignment held another 43. One city held 147 pieces against New York's 76.

ByGEORGE in Austin held 30 at $173 to $4,900. SVRN in Chicago held 15, median $1,600. Just One Eye in Los Angeles held 15, median $2,150, the dearest median of any shop we read.

What to check before you buy

Ask the resale shops for measurements, not the size. The fit changes by season, so a number off a label is not enough to go on.

Ask when the piece came in. A consignment shop holding something for six months has more reason to move on price, and all three take enquiries.

For the current season, the 71st Street store and La Garconne in Tribeca are the two real routes. For resale, start with Tokio 7 in the East Village or read the rest of the New York shops we list by street.

Common questions

The Row NYC

The Row's New York store is at 17 East 71st Street, open Monday to Saturday from 11am to 6pm and closed Sunday. Four other shops held The Row on 20 September 2026: La Garconne with 60 pieces, Michael's consignment with 11, Tokio 7 with 4, and Pilgrim New York with 1. Prices ran $110 to $14,500.

Why is The Row so expensive

The median piece we could see anywhere cost $1,290 on 20 September 2026, and the resale floor was still $110. Prices hold because the label runs no public sale, so resale shops price against full retail rather than a markdown. Condition and category explain the rest of the spread, since a cashmere coat and a cotton tee each count as one piece.

The Row sale

We found no official sale on 20 September 2026, and nine of the brand's own Margaux bags were out of stock at $4,900. The resale shelf is where the lower prices are: Tokio 7 listed 4 pieces from $110 and Michael's listed 11 at a $455 median. Toronto's VSP Consignment held 43 more at a C$597 median, all asking prices rather than markdowns.

Every address, price and opening time here was read on 20 September 2026, from each shop's own site and from within's own index of 24 shops.

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