Goyard toiletry bag: Jouvence PM vs MM vs GM, sized up

On 7 November 2026, within listed Jouvence bags from CAD 2,000 to 2,600.

Quick facts

• PM: 21 cm long, 16 cm high, 0.2 kg
• MM: 24.5 cm long, 19 cm high, 0.34 kg
• GM: 29.5 cm long, 23 cm high, 0.48 kg
• Depth: 7 cm on the PM and MM, 7.5 cm on the GM
• On within: 11 Goyard toiletry bags, read 7 November 2026, from CAD 2,000

Which Jouvence size should you buy?

Depth barely moves: 7 cm on the PM and MM, 7.5 cm on the GM. Length and height do the work.

The PM is the smallest. At 16 cm high and 0.2 kg empty, it is the one I would pick for a short trip. Goyard pitches it as a travel accessory, cosmetics purse or bag organiser.

The MM is the one I would buy first. At 19 cm high it is 3 cm taller than the PM. At 0.34 kg it does not punish a carry on.

The GM is the largest, for a full kit. It is 23 cm high and 29.5 cm long, and weighs 0.48 kg.

The three Jouvence sizes differ by half a centimetre in depth at most. Measure your tallest bottle, not your bag.

On the MM and GM pages, Goyard says the shape is "ideal for keeping items vertical and avoiding any spills or leaks." Those two sizes have a flat inside pocket, an outside zip pocket and a leather loop tab with two air holes. The PM page lists the outside zip pocket and the loop tab, but no inside pocket.

All three share Goyard's Chevroches calfskin trim and a water repellent cotton lining, and all are made in France. Goyard says the loop tab means the bag can be attached anywhere.

Goyard toiletry bags in the dated shelf snapshot

On 7 November 2026, the Goyard shelf held 11 toiletry bags, all at Utopia, each listing one left. The MM was the most stocked size, with 5:

• New, CAD 2,500 each: an MM in Navy Blue and one in Green.
• MM in Black, lightly used, CAD 2,200, with its dustbag and an Entrupy check.
• A second MM in Black, lightly pre owned, also CAD 2,200.
• MM in White, lightly used, CAD 2,000.

The other sizes, plus the Boeing:

• A new PM in Black with a stripe, CAD 2,200.
• A new GM in Black and a GM in Black and Brown, CAD 2,600 each.
• A lightly used GM in Navy, CAD 2,200.
• A new Boeing 25 in Green, CAD 2,300, and a lightly used Sky Blue, CAD 2,000.

Note the overlap. The new PM, the two used black MMs and the used navy GM all ask CAD 2,200, so you choose between new and bigger.

Jouvence vs Boeing 25

The Boeing 25 is the other Goyard toilet bag on the resale market. When I searched Goyard's own site for it on 7 November 2026, it returned no result.

So I cannot give you official Boeing dimensions, and I would not trust a seller who quotes them without a source. If you want a size you can check, buy the Jouvence.

Buying a Jouvence in Canada

Goyard's store list on 10 September 2026 had no Canadian address. The closest was 699 Madison Avenue in New York.

Goyard's site showed a personalised Jouvence GM from €1,200 on 3 October 2026, a euro figure and not a Canadian quote. The Goyard price guide has the rest. Before you buy resale, read how to spot a fake Goyard.

The Jouvence is a reissue of a Goyard clutch from the 1960s, named for the fountain of youth. As a gift, it is the rare luxury piece that gets used every day. It sits well beside the ideas in luxury gifts for women, and why Goyard is so expensive covers the house behind it.

The short answer, if anyone asks

The Goyard toiletry bag is the Jouvence. It comes as the PM (21 x 7 x 16 cm), MM (24.5 x 7 x 19 cm) and GM (29.5 x 7.5 x 23 cm). It has a water repellent lining, and Goyard says the MM and GM shape keeps bottles upright.

The MM suits most kits. On 7 November 2026, within listed 11 Goyard toiletry bags from CAD 2,000 to 2,600.

Common questions

What are the Goyard Jouvence sizes?

PM 21 x 7 x 16 cm, MM 24.5 x 7 x 19 cm, GM 29.5 x 7.5 x 23 cm, by Goyard's own pages.

Jouvence PM vs MM: which is better?

The MM, for most people. It is 3 cm taller, so taller bottles stand upright inside it, and it adds a flat inside pocket the PM lacks. Measure your tallest bottle against the 19 cm outside height.

Is the Goyard toiletry bag waterproof?

Not waterproof. The lining is water repellent cotton, and Goyard says to clean it with a slightly damp cloth.

What is the Goyard Boeing 25?

Another Goyard toilet bag seen on resale. Goyard's site returned no listing for it on 7 November 2026, so check dimensions in person.

Shelf counts and ranges below refer to their stated check dates. Linked product prices were rechecked on 7 November 2026; available sizes can change before checkout.

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