Who owns Amiri? Mike Amiri, with OTB as a partner

Amiri is an American brand, founded and run in Los Angeles. Italy's OTB bought its minority stake in 2019.

Quick facts

• Founded: 2014, Los Angeles, by Mike Amiri
• Runs it: Mike Amiri, founder and creative director (amiri.com, read 15 October 2026)
• Minority stake: OTB, since 2019, reported at 20 percent (WWD, July 2022)
• OTB: owner of Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf, with 1.7 billion euros of 2025 turnover
• Kids: a licence with OTB's Brave Kid, first collection for spring 2027 (WWD, 14 October 2026)
• Europe: first European store opened in Milan in November 2025 (WWD, 14 October 2026)

OTB's role in the brand

OTB is the holding company of Renzo Rosso, who founded Diesel. It controls Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf, plus the production company Staff International and the childrenswear company Brave Kid.

OTB's own 2025 results, published in February 2026, say it "holds a stake in the Amiri brand". When the deal was announced in June 2019, Mike Amiri told WWD: "It's a minority investment. We still retain full control of the company and independence."

What the partnership does

OTB brings scale. Its Staff International arm distributes Amiri in Japan, and in 2025 it renewed that deal for 5 more years. In October 2026 WWD reported a childrenswear licence with Brave Kid, with the first collection due for spring 2027.

Mike Amiri keeps creative control. Amiri's own site still calls him founder and creative director, and its history page describes OTB's 2019 move as a minority stake.

Where Amiri is growing

Amiri set up European offices in Milan in 2025 and opened its first European store there that November. In February 2026 the Business of Fashion reported a move into a London store on New Bond Street. For what drives the prices, see why Amiri is so expensive.

Common questions

Which country owns Amiri brand?

Amiri is American. It was founded in Los Angeles and is controlled by its founder, Mike Amiri. Italy's OTB holds a minority stake.

Is Amiri owned by Diesel?

No. OTB, the group that owns Diesel, holds a minority stake in Amiri. The stake sits with OTB, not with Diesel.

Who is the CEO of Amiri?

Mike Amiri. WWD named him chief executive and creative director in 2022, and the brand's site calls him founder and creative director. For another label run by its founder, see who owns Chrome Hearts.

If you are buying, the Amiri shelf on within held 54 pieces on 15 October 2026, all at Utopia. Skel Top Low sneakers were CA$500, a Core Logo tee CA$400 and Amiri skinny jeans CA$1,000. Secondhand MX1 jeans were CA$500 to CA$600.

Before you buy secondhand, read how to spot fake Amiri.

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