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THE JOURNAL · No. CCCLXXIII · November 8, 2026

Supreme box logo hoodie: price guide and how to size it

A Supreme box logo hoodie costs CAD 250 to 1,500 (USD 177 to 1,063) at one boutique, read 8 November 2026, against USD 168 at retail in 2023.

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Supreme box logo hoodies cost CAD 250 to 1,500 (USD 177 to 1,063) at one boutique on 8 November 2026.

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Retail is far lower, when you can get one. Ross Dwyer called USD 168 "the standard MSRP for most box logo hoodies" in Hypebeast in March 2023. A new one at CAD 400 (USD 283) is about USD 115 over that.

Utopia in Yorkville held 14 of them that day, and the plain new ones start at that CAD 400. You can see them all on the Supreme hoodies shelf, each in one size only.

Quick facts

  • At one boutique: 14 box logo hoodies, CAD 250 to 1,500 (USD 177 to 1,063), read 8 November 2026.
  • Middle price: CAD 500 (USD 354) across the 14.
  • Plain box logo: 8 hoodies, CAD 250 to 800.
  • Collaborations and special runs: 6 hoodies, CAD 400 to 1,500.
  • Sizes held: 8 in medium, 4 in small, 1 in large and 1 in XL.
  • Retail: USD 148 in 2017 and USD 168 in 2023, per Highsnobiety and Hypebeast.

What each box logo hoodie costs

Prices in US dollars are what the same shop shows on its US pages. Each listing is the last one.

HoodieSizeConditionCADUSD
FW24 multicolourXLWorn once250177
FW25 Realtree AP camoSNew400283
RedMNew400283
WhiteMNew400283
FW16 blackLPre owned400283
FW16 blackMNew500354
FW16 black, second listingMNew600425
CamoMNew800567

The FW25 Realtree camo, the red and the white are the cheapest new ones, at CAD 400. The FW24 multicolour is the cheapest of all, worn once, at CAD 250.

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The black from fall 2016 shows how much condition moves the price. A pre owned FW16 in large is CAD 400, a new FW16 in medium is CAD 500, and a second new listing is CAD 600. The camo is the one that doubles the base price, at CAD 800.

I would buy the red or the white at CAD 400 first. The new black FW16 is CAD 100 to 200 more, and all of that is paying for an older year.

The collaborations and special runs

Six more hoodies carry a box logo with another name attached. A Comme des Garçons SHIRT version in black, medium, is CAD 500 (USD 354), and it is one of the better deals on the shelf.

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The Swarovski navy comes pre owned at CAD 400 or worn once at CAD 500, both medium.

The most expensive are the MM6 Maison Margiela zip ups, both in small: the black is CAD 1,100 (USD 779) and the navy CAD 1,500 (USD 1,063).

Retail was USD 168. The new red one on this shelf is USD 283.

What retail tells you

Alec Leach wrote in Highsnobiety in August 2017 that a box logo hoodie was USD 148 at retail and averaged USD 450 to 500 on Grailed. Six years later Ross Dwyer put retail at USD 168.

So the new plain hoodies here, USD 283 to 425 before the camo, are under that 2017 Grailed average. Remember that if someone quotes you more for a plain black.

For a year by year comparison with marketplace fees, our note on Supreme on StockX or a boutique goes through it.

How to size a box logo hoodie

Supreme prints no advice on sizing up or down. It publishes garment measurements for each hoodie instead, and they change each season.

Our Supreme size chart has its Fall/Winter 2026 numbers, read 9 October 2026. A Washed Logo Hooded Sweatshirt in medium is 25 5/8 inches across the chest and 26 7/8 long. The small is 24 3/8 across and the large 26 7/8.

Lay a hoodie you already like flat and compare those numbers, then read how Supreme sizing runs.

Medium is what you are most likely to find, at 8 of the 14 here. Leach wrote in 2017 that smalls sell out quickest. This shelf has 4, and 3 of those are the MM6 zip ups.

Every sale at Utopia is final, so check the measurements before you pay. Delivery to a US address costs nothing once the order passes CAD 300, per our shipping page. Before you pay anyone else, read the guide to spotting a fake Supreme.

Common questions

How much is a Supreme box logo hoodie?

A Supreme box logo hoodie costs CAD 250 to 1,500 (USD 177 to 1,063) at one boutique, read 8 November 2026. The plain new ones start at CAD 400 (USD 283), and the middle price is CAD 500.

How much was the Supreme box logo hoodie at retail?

Retail was USD 148 in 2017, per Alec Leach in Highsnobiety, and USD 168 in March 2023, per Ross Dwyer in Hypebeast. Resale at one boutique starts at USD 177 worn once and USD 283 new.

How do you size a Supreme box logo hoodie?

Measure a hoodie you own flat and compare it with Supreme's chart for that season, because Supreme prints no sizing advice. A Fall/Winter 2026 Washed Logo Hooded Sweatshirt in medium is 25 5/8 inches across the chest.

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