Helmut Lang for women
Helmut Lang, a self taught Austrian designer, opened a made to measure studio in Vienna in 1977. He opened a shop there in 1979 and launched the Helmut Lang label in Paris in 1986. The clothes were minimal and severe, with sharp cuts, slim suits in black or white and high tech fabrics. Bondage straps turned up on otherwise plain pieces. Underwear followed in 1995 and jeans in 1996. Lang moved to New York in 1997. In April 1998 he showed a collection online, three days before its New York show. Prada bought 51 percent of the company in 1999. Lang left his label in 2005 to work as an artist. Link Theory Holdings of Tokyo bought the brand in 2006, and Fast Retailing took full control of Link Theory in 2009.
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About Helmut Lang
Helmut Lang, a self taught Austrian designer, opened a made to measure studio in Vienna in 1977. He opened a shop there in 1979 and launched the Helmut Lang label in Paris in 1986. The clothes were minimal and severe, with sharp cuts, slim suits in black or white and high tech fabrics. Bondage straps turned up on otherwise plain pieces. Underwear followed in 1995 and jeans in 1996. Lang moved to New York in 1997. In April 1998 he showed a collection online, three days before its New York show. Prada bought 51 percent of the company in 1999. Lang left his label in 2005 to work as an artist. Link Theory Holdings of Tokyo bought the brand in 2006, and Fast Retailing took full control of Link Theory in 2009.