An edit

Emerging designers

Emerging designers: Marine Serre, Wales Bonner, Coperni, Ottolinger and more.

Emerging designers make original clothes that challenge traditional tailoring through sculptural cuts, deconstructed shapes, and fresh fabric choices for women and men. Pieces balance deconstructed wool trousers and tailored leather jackets against relaxed cotton tops in a palette of black, cream, and brown. Many are still run by the people who started them, in cities from Paris to London and New York.

Coperni, started in Paris by Sébastien Meyer and Arnaud Vaillant, sprayed a dress onto Bella Hadid on its runway. Marine Serre makes much of each collection from old fabrics and is known for her crescent moon print. Who Decides War, from New York, is known for embellished denim with stained glass motifs.

Tailored pants, boxy cotton shirts, and ribbed knitwear anchor the silhouette, paired with heavy leather outerwear or casual denim. WDLT117 in Toronto carries Coperni, Marine Serre and Avavav, Due West has Adidas x Wales Bonner and Adidas x Willy Chavarria, and Utopia adds Who Decides War.

Common questions

What defines emerging designers?
They are young labels, most still run by the people who started them, each with its own way of cutting. On this wall that means Coperni, Marine Serre, Avavav and Ottolinger.
How should emerging designer pieces be styled?
Ground dramatic cuts by matching a sculptural piece with understated classics like relaxed black trousers or a plain white shirt. Structured outerwear pairs naturally over soft knitwear, keeping the focus on contrasting textures and clean lines.
Which emerging designers lead modern fashion?
Start with Avavav, Who Decides War, Coperni and Ottolinger. Who Decides War comes from New York and Coperni from Paris.