Supreme for men
James Jebbia opened Supreme on Lafayette Street in Lower Manhattan in April 1994. It started as a skate shop. Neighbourhood kids, New York skaters and local artists became its staff and customers. Its red box logo, with the name in white Futura letters, was based on the art of Barbara Kruger. The label became known for releasing each season in small weekly batches, called drops. It has worked with artists, musicians and other labels, including Comme des Garçons and, in 2017, Louis Vuitton. In 2018 it won the CFDA award for Menswear Designer of the Year. VF Corporation agreed to buy it in 2020. EssilorLuxottica, the eyewear group, bought it in 2024.
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About Supreme
James Jebbia opened Supreme on Lafayette Street in Lower Manhattan in April 1994. It started as a skate shop. Neighbourhood kids, New York skaters and local artists became its staff and customers. Its red box logo, with the name in white Futura letters, was based on the art of Barbara Kruger. The label became known for releasing each season in small weekly batches, called drops. It has worked with artists, musicians and other labels, including Comme des Garçons and, in 2017, Louis Vuitton. In 2018 it won the CFDA award for Menswear Designer of the Year. VF Corporation agreed to buy it in 2020. EssilorLuxottica, the eyewear group, bought it in 2024.
Common questions
Who owns Supreme?
EssilorLuxottica, the eyewear group, owns Supreme. It agreed to buy the brand from VF Corporation in July 2024 and completed the purchase in October 2024. Both facts come from EssilorLuxottica's own press releases, read on 15 October 2026.