Purple Brand in New Zealand
You can buy Purple Brand in New Zealand from Due West in Toronto, Outlined in Etobicoke and Utopia in Toronto: in stock on 2 November 2026, from NZ$113, shipped to New Zealand.
Read Purple Brand's chart before you pick your usual waist: a size 32 fits a 33 to 35 inch waist. If you are new to the label, co founder Luke Cosby says to start with the 001 skinny jean in black.
Purple Brand on the shelf today
On sale
Under NZ$250
About Purple Brand
Read Purple Brand's chart before you pick your usual waist: a size 32 fits a 33 to 35 inch waist. If you are new to the label, co founder Luke Cosby says to start with the 001 skinny jean in black.
Purple Brand dates itself to 2018, though Cool Hunting gave 2017 when it spoke to a co founder in 2023. It began in Vancouver, started by a group of friends that included Luke Cosby and Rob Lo, and it now has a flagship in SoHo, New York.
It is known for stacked jeans, distressed finishes and small embellishments. The jeans go by style numbers: the P001 is the low rise skinny, the P005 the slim straight, the P011 the straight leg and the P018 the wide.
The P001 is cut close through the thigh and tapered to the ankle, in stretch denim of 98% cotton and 2% Lycra. Men's jeans run 28 to 42, and the chart is on the Purple Brand size page.
On the black resin wash, Purple's own page says, the denim carries a light resin coating. Cosby has said the people who make Purple's pieces are mostly in China and Italy.
On 13 October 2026 its jeans ran from NZ$191 to NZ$445 in waists 30 to 40, and its shirts from NZ$113 to NZ$413. Hoodies ran from NZ$266 to NZ$652 and jackets and coats from NZ$317 to NZ$909, and some pieces were marked down.
More about Purple Brand: prices, shops and sizes
Quick facts
- Shops stocking it
- 3 shops
- Price range
- NZ$113 to NZ$909
- Median price
- NZ$315
- Deepest category
- pants
- Categories on the shelf
- 12
- Condition
- some pieces marked pre owned by the boutiques; the rest carry no grade
- Sizes in stock
- 12 sizes
- Colours in stock
- white, black, blue, indigo, grey
- Read on
- 2 November 2026
Shops that sell Purple Brand
Every shop here holds at least one Purple Brand piece on within today. The range is that shop’s own, read on 2 November 2026.
What Purple Brand makes
The deepest category of Purple Brand on within is pants.
The next deepest categories are shirts and jeans.
Prices run NZ$113 to NZ$909, and the middle price is NZ$315.
Before you buy Purple Brand
What is on the Purple Brand shelf
Pants, NZ$177 to NZ$538, sizes W30 to W40.
Shirts, NZ$113 to NZ$620, sizes S to XL.
Jeans, NZ$191 to NZ$445, sizes W30 to W40.
Shorts, NZ$177 to NZ$487.
Tops, NZ$146 to NZ$652, sizes S to XL.
Hoodies and sweatshirts, NZ$266 to NZ$652, sizes S to L.
Tank tops, NZ$146 to NZ$322, sizes S to L.
Jackets and coats, NZ$317 to NZ$909.
Also on the shelf: denim jackets, bombers and sweaters.
Purple Brand prices on 2 November 2026
On 2 November 2026 the prices run from NZ$113 to NZ$909.
Half of them cost NZ$315 or less.
Some are marked down from the boutique's own price.
How Purple Brand sizes
Waist sizes 28 to 42 for men's jeans and letter sizes XS to XXL for other men's clothes. Women's bottoms come in waist sizes 24 to 34, and women's tops in XXS to XL.
Who this shelf is for
It is for you if you want Purple Brand pants, shirts and jeans from an independent shop, at NZ$113 and up.
It is not for you if you want to spend less than NZ$113: nothing here costs less today.
It is not for you if you want women's pieces: none on this shelf is listed for women today.
It is not for you if you only want new pieces: some here are pre owned, and each one shows the shop's wear grade.
Common questions
Where can I buy real Purple Brand?
Three boutiques on within stock Purple Brand, and every piece comes off those shops' own shelves, read on 2 November 2026. Each shop is named on this page with its street, so you can check before you go.
Is Purple Brand worth it?
Purple Brand on within runs NZ$113 to NZ$909, and the middle price is NZ$315, read on 2 November 2026. Those are the boutiques' own asking prices, so you can compare them before you go.
Is Purple Brand on sale?
Yes. On 2 November 2026, some Purple Brand pieces on within are marked down from the boutique's own price.
Not a stock question: Purple Brand prices, read off the shelf
Stock read on 2 November 2026.