Rhude for men
Rhuigi Villaseñor founded Rhude in Los Angeles. It grew out of a black and white paisley bandana T shirt he designed in 2012. Kendrick Lamar wore the shirt in black and red to the BET Awards. Villaseñor was born in Manila, and he named the label for his family, where many first names start with Rh. Rhude pairs luxury techniques with streetwear, drawing on American iconography and nostalgic references. It calls itself a visual commentary on Los Angeles style and culture. In 2021 Rhude released a capsule collection with McLaren. Villaseñor was creative director of Bally from 2022 to 2023. In April 2025 Rhude released a motorsport capsule with Pirelli.
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About Rhude
Rhuigi Villaseñor founded Rhude in Los Angeles. It grew out of a black and white paisley bandana T shirt he designed in 2012. Kendrick Lamar wore the shirt in black and red to the BET Awards. Villaseñor was born in Manila, and he named the label for his family, where many first names start with Rh. Rhude pairs luxury techniques with streetwear, drawing on American iconography and nostalgic references. It calls itself a visual commentary on Los Angeles style and culture. In 2021 Rhude released a capsule collection with McLaren. Villaseñor was creative director of Bally from 2022 to 2023. In April 2025 Rhude released a motorsport capsule with Pirelli.